After 60 minutes, your audience will be asking different questions.
No slide-deck wisdom. Herbert Höckel shares what 2.75 million surveyed customers have told him. Examples that stick, and a method for the very next morning.
Do you think like your customers?
Customer Centricity Mindset
Most companies say yes. Until they ask honestly for the first time. This keynote flips the direction: away from "What do we want to sell?" and toward "What does our customer need?"
What your audience takes away:
- Why customer focus fails in day-to-day business at most companies, and how to spot it early
- How customer feedback, market research and behavioral data combine into an honest picture
- What happens when a company thinks through every touchpoint from the customer's side, from support to the invoice
- The first step for Monday morning: put on the customer's glasses
What do customers really want?
Guessing is so last year
Many companies guess what their customers want. The successful ones know. The difference is listening, watching, testing. This keynote uses real studies to show how far assumption and answer can drift apart.
What your audience takes away:
- What customers expect today: reliability, simple solutions, the feeling of being understood
- Which marketing myths refuse to die, and what the data says instead
- The better guiding question: not "How do we sell more?" but "How do we help our customers reach their goal?"
- How satisfied customers turn into advocates
How will customers decide tomorrow?
Future trends in customer behavior
Customer behavior changes faster than strategy papers get printed. What is AI doing to buying decisions? Who do customers still trust? This keynote answers with research, not gut feeling.
What your audience takes away:
- Which shifts in customer behavior are already measurable today
- What AI means for expectations, research and purchase decisions
- Why trust is becoming the hardest currency, and how to earn it
- How companies can ask questions today whose answers will be worth gold tomorrow
Fit for your occasion.
Keynote
45–90 minutes for conferences, kick-offs and customer events, with Q&A on request. Herbert discusses your industry and audience beforehand. No talk off the shelf.
Workshop & Deep-Dive
Half a day or a full day with your team: the input first, then the application. With methods straight from research practice and steps you can use on Monday.
Panel & Moderation
Panel discussions on customer centricity, market research and future trends. As guest or moderator, remote or hybrid.
From inquiry to the stage.
Send the key details: date, occasion, audience, topic in mind. No formalities. The contact form or a direct email both work.
A virtual coffee, 25 minutes: what should stick with your audience? After that, both sides know whether it's a fit.
Herbert adjusts examples and data to fit your industry. You'll get a photo, bio and speaker profile ahead of time for your event program.
"His talks excite and inspire the audience. His sharp perspective and the fresh angle he brings inspired me in particular and took things to a new level."Michelle W.
Which question does your audience need?
Name a date, discuss the topic, and the stage is yours.