Stop guessing what really moves your customers.
Not another marketing book. A change of perspective, from someone who has spent 30 years doing nothing but listening to customers.
Small changes, big impact.
Disruption, five myths of market research, the customer journey. Plus case studies and methods you can try on your very next workday.
After reading, you'll be able to:
- shift your perspective and think through every offer from the customer's side
- spot what customers want before they say it out loud
- base decisions on real needs instead of assumptions
- build customer relationships that outlast the first purchase
What readers say.
"A practical guide that shows, in an entertaining way, how to see the world through your customers' eyes. Put on the customer's glasses: the journey to your customer begins!"Robert B.
"The chapter on disruption held exactly the one gold nugget I needed: described so vividly that it set off a tsunami in my entrepreneurial mind."Louis G.
"Written clearly and with a refreshing tone. Not too theoretical, and packed with practical tips you can actually use. As for the customer's glasses: I now carry mine everywhere."Andreas E.
Pick your edition, add your address, done.
The book costs you nothing. You only pay for packaging and shipping of €14.99 (incl. VAT).
Packaging and shipping: €14.99 (incl. VAT) — the book itself is free.
Because Herbert wants it read. Once you know the book, you know what he talks about on stage. It's his best argument. If you'd rather buy it the classic way, order on Amazon.
Shipped from Düsseldorf, usually within 3–5 business days after payment. Shipping is a flat €14.99 (incl. VAT) worldwide.
You can withdraw from the purchase within 14 days without giving a reason. All details and a model form are in the withdrawal policy. Statutory warranty rights apply.
Written by someone who knows the answers.
Herbert Höckel founded the market research institute moweb in 2004 and has since surveyed customers in more than 60 countries. "Through Your Customer's Eyes" is his third book, published in English with a foreword by Simon Chadwick. His second book, "Denken Sie wie Ihre Kunden", is available in German.
