Success starts with the right question.
"Customer centricity" is easy to say. Herbert Höckel has been asking since 1994, 2.75 million customers so far. What they answered is what he brings to your stage.
Everyone talks about customer centricity. He has the data to back it up.
Maybe you're planning an event on customer focus. Or "putting the customer first" has come up in every meeting for months, and nothing happens.
Herbert Höckel has sat on the other side of the table for 30 years. He asks customers what they really think. For Vodafone, Edeka, Mercedes-Benz. On stage, that doesn't turn into a motivational speech. It turns into a change of perspective that's still in your head on Monday.
What audiences say.
"Yesterday I got to see him speak at our event. Very informative and engaging: showing exactly what I can put into practice, and how, in my day-to-day work with customers."Britt — event attendee
"He spoke at one of our company events and gave us solid, practical approaches to putting the customer at the center. His examples were vivid and easy to follow."Casper — company event
"Herbert Höckel is convincing: charming, authentic and refreshingly down-to-earth. What stayed with me most were his sharp insights and the way they shifted my perspective."Lotta R.
5 stars from 25 reviews.see all reviews on ProvenExpert.
Three questions, three keynotes.
Every keynote starts with the question that's already in the room. The one nobody says out loud.
Do you think like your customers?
Customer Centricity Mindset: how a buzzword becomes an attitude. Most companies rethink everything the moment they get their first honest customer feedback.
See the keynote →What do customers really want?
Listening, watching, testing: what customers expect today. And which marketing myths you can safely bury.
See the keynote →How will customers decide tomorrow?
Future trends in customer behavior: what the research says about the next few years. AI included, crystal ball not.
See the keynote →
From call center to customer's-eye view.
In 1994, Herbert Höckel sat in a call center in Düsseldorf, asking questions over the phone. On 19 January 2004, he founded moweb. In his mother's dining room, the three of them. Today: about 40 people, studies in more than 60 countries, and since 2025 a seat on the ESOMAR Council.
And the green glasses in the photo? Not a prop. His audiences put on the customer glasses. Literally.
The book is free, you only pay shipping.
"Through Your Customer's Eyes" packs 30 years of market research into one book, for anyone done guessing what moves their customers. It's his third book; the second, "Denken Sie wie Ihre Kunden", is in German. Both are in the shop.
Your event. His question for your audience.
Date, occasion, audience. That's all it takes to get started. Herbert will get back to you personally.